CULTURAL STRATEGY & PARTNERSHIPS
I help clients understand cultural insights, codes and aesthetics of today and tomorrow – and turn them into actionable steps for their brand, product and communication.
ABOUT
Not by following the culture. By being first. By working with unseen talent. By tapping into fields nobody expected.
With a background spanning advertising, journalism, strategy and innovation, I've spent the last 15 years translating cultural shifts into business opportunities – for brands that want to matter, not just participate.
Decoding Cultural Shifts in Germany & Beyond
“Verticalization: Generalists vs. Specialists”
Panel “Feminism & Hiphop”
Experience
03/25 – today Head of Culture & Entertainment at TBWA\Worldwide04/24 – 02/25 Independent Cultural Strategist
Author of *buzzing
10/22 – 03/24 Head of Strategy at THE AMBITION
04/19 – 06/21 Strategy Director at Saatchi & Saatchi
06/15 – 03/19 Independent PR & Social Media Manager
04/14 – 05/15 PR Manager at Kruger Media
04/13 – 03/14 Social Media Manager at VICE
10/12 – 03/13 Promo Assistant at Domino Records
03/12 – 09/12 Editorial Assistant at Intro Magazine
02/11 – 02/12 Production Assistant at I&U Studios
Education
2025 Stanford Business School
“Future Vision: Strategic Foresight for Creative Professionals”
2024 Future London Academy
“Innovation Strategy, Trendspotting & Strategic Foresight”
“Creative Leadership”
2023 Harvard Business School
“Disruptive Strategy”
2013 Macromedia Cologne
BA (Journalism)