LARA MUHN (+49 151 413 523 24)

INDEPENDENT POP-CULTURE & STRATEGY DIRECTOR

Lara Muhn is an experienced strategist, pop-culture enthusiast and passionate creative. She works as an independent strategist for agencies and international lifestyle brands.

ABOUT

Over the past twelve years, Lara Muhn has worked extensively in brand and communication as a Creative Strategist. Her role involves identifying trends, understanding cultural insights, and finding effective communication solutions for clients across various industries.

With a background in strategy, creativity, and culture journalism, she brings the necessary skills to integrate brands into human culture successfully. Her experience in innovation strategy allows her to anticipate future trends and adapt processes and products accordingly.

She strongly believes that the relationship between brands and pop-culture is crucial for ensuring long-term relevance in an evolving landscape.

Photo: Leonhard Koall

On Stage

DMEXCO 2023 – Next Agency Summit “Verticalization: Generalists vs. Specialists”

Alina Ludwig
Hanno Stecken (DDB)
Holger Hansen (Accenture Song)
Jannis Johannmeier (The Trailblazers)
& Lara Muhn

ADC Festival 2022 – Panel “Feminism & Hiphop”

Tatjana Wenig (Female Force)
Steph Karl (HeySteph.tv)
Sehriban Cirik (Amazon Music)
& Lara Muhn

CUPRA – Gamechanger Talk @ Rolling Loud Festival Munich

Fatoumata Camara
Fenna Lang
Tatjana Wenig
Steph Karl
& Lara Muhn

SKILLS

Over the last 12 years, Lara gained valuable experience in various areas. She worked in both traditional agencies and startups that focus on innovation and culture. Lara isn't just strategic and creative; she also excels in leadership, innovation management and new business development.

Understanding Culture

Lara has a proven track record of guiding brands to engage with diverse cultural communities spanning gaming, fashion and music. She possesses a profound passion for pop-culture and maintains a network of creatives, artists, and experts across various cultural fields and creative skillsets.

Inspiring Creativity

Lara's passion lies in impactful and inspiring creative, as well as in brands that excel at evoking emotions and fostering connections with people in fresh and innovative ways. She has an excellent sense for great ideas and guides creative processes at the intersection of insight and idea.

Innovation & Leadership

Lara, through her extensive experience, has gained invaluable insights into structures and processes. She excels at crafting and establishing new offerings in the market and enjoys representing her positions in public speeches, panel talks, and press engagements.

Experience

04/24 – today Independent Pop-Culture Creative & Strategy Director

10/22 – 03/24 Head of Strategy // THE AMBITION GmbH (Düsseldorf)
07/21 – 09/22 Director Strategy

03/20 – 06/21 Director Strategy // Saatchi & Saatchi @ Publicis (Düsseldorf)
04/19 – 02/20 Senior Strategist

06/15 – 03/19 Freelance Strategy Director (Berlin & Düsseldorf)

04/14 – 05/15 PR-Manager // Kruger Media (Berlin)

04/13 – 03/14 Social Media Manager // Vice Media (Berlin)

10/12 – 03/13 Promo Assistant // Domino Records & Mute Records (Berlin)

03/12 – 09/12 Internship Online Editorial Team // Intro Magazine (Cologne)

Education

10/09 – 03/13 MHMH Cologne // Bachelor of Arts (Journalism)

Qualifications

2023 Harvard Business School // Disruptive Strategy

2024 Future London Academy // “Innovation Strategy, Trendspotting & Strategic Foresight”

2024 Future London Academy // “Creative Leadership”

Photo: Leonhard Koall